Australia has
more than 21 million internet users, representing 94% of the population, the
second highest internet user rate after North America.
Like any
entrepreneur or company owner, you wish to discover ways that result in more of
these users purchasing your services or products.
You may be
thinking about re-targeting and questioning whether or not it is worth it.
In essence,
retargeting re-engages your previous website visitors by showing personalized
ads to them, that are leading back to the items and pages they previously saw
on your website, as they browse other websites.
Let's take a
look at whether this marketing resource is your pal or your opponent.
Advantages of
retargeting marketing:
Over 68% of
marketing firms are moving marketing dollars to retargeting. The key reasons
for this are:
1. Increased
response rates
- Retargeting
leads to a 400% increase in response rate for your ads.
- Leads who see
retargeted screen ads are 70% more likely to buy.
2. Increased
shopping cart conversion rates
- According to
IBM, there is a 68% buying cart abandonment rate. Retargeting brings customers
back to their abandoned buying carts.
- A Google blog
site reported that United States Yankee Candle light Company used remarketing
to re-engage shoppers and increased conversion rates by 600% while cutting
their cost-per-conversion in half.
3. Increased
brand recall
- Around 60% of
customers state they notice ads about service or products they were recently
shopping for.
- Each time a
previous website visitor sees your ads, you enhance brand traction, bringing
"window shoppers" back when they are ready to purchase.
- Companies have
actually reported an increase in direct traffic to their sites since carrying
out re-targeting projects by up to 100%. This shows that in addition to
consumers returning to the website through the advertisement, it is likewise
enhancing brand recall to a point where customers are returning straight to the
site in typing in the URL.
4. Restored
engagement
- There are
numerous legitimate reasons visitors may have reached your site and deserted
their buying cart or left before taking any action. Factors may include losing
time, losing interest, a distraction, going to (following) another link etc.
Retargeting actually reminds them about their preferences and tries to brings
them back to your site.
5. Extremely
well defined targeting
- Retargeting
ads can be directly related to the particular items or pages a site visitor
saw. For instance, visitor A saw dishwashers on your website whilst visitor B
viewed cleaning machines. The ads that will be presented to each visitor will
be spcified to the particular product they viewed.
6. Opportunity
to offer a call to action to close the sale
- One particular
business reported that within 18 months of executing their retargeting program,
they had actually enhanced their repeat visitors by 50%, increased their
conversion rates by 51%, and saw 300% more time invested on their website!
Downsides of
retargeting
With all of the
benefits gone over above, you may be questioning how retargeting might
potentially be an enemy.
1. Some
potential customer feel retargeting is creepy
- The big
brother syndrome and online privacy issues are genuine. With current government
agency leakages and numerous cases of online theft, we can understand why some
may be worried.
2. Web Display
Marketing
- 84% of 25-35
years olds leave websites that are greatly loaded with unsolicited ads. Without
cautious planning, retargeting ads can be affected by this.
3. Expense
- Some
businesses might be worried that marketing that appears on mainstream websites
might be too costly.
Verdict
Retargeting has
actually accelerated its popularity with more and more site owners using this
modern type of advertising. It is even more relevant because 90% of visitors to
your website now understand and value retargeting, removing any perceived
"creepiness".
If you look at
it from a business angle, retargeting makes it possible for accurate targeting
of potential consumers with an authentic, validated interest in your services
and products.
In addition,
retargeting advertisements only display to a company’s previous website
visitor, not to every visitor to the website the ad appears on. Costs are for
that reason significantly minimized and utilizing sophisticated analytics,
every business can quickly determine their ROI.
Retargeting is
therefore most certainly a buddy, not an opponent. Also, there are many
firms offering google adwords management Sydney strategies to maximize your ROI.
For more details
or routine updates on the current best practices and out of the box digital,
internet, adwords management sydney and ppc services sydney, contact Think Big Online. Online
marketing consultants at
https://www.thinkbigonline.com/online-marketing-services/ can help you to plan your online marketing spends to maximize your
ROI.
